5/5 - (1 vote)

100% Pass Guaranteed Free MC-101 Exam Dumps Mar 02, 2026

Verified & Latest MC-101 Dump Q&As with Correct Answers

Salesforce MC-101 Exam Syllabus Topics:

Topic Details
Topic 1
  • Reporting and Analytics: This section of the exam measures skills of Marketing Specialists and highlights the use of reporting tools and analytics in Marketing Cloud Engagement. It includes identifying where to locate specific data, interpreting send results, and understanding the consequences of poor deliverability. The focus is on enabling candidates to analyze campaign performance and act on insights for optimization.
Topic 2
  • Marketing Cloud Engagement Basics: This section of the exam measures skills of CRM Administrators and focuses on the fundamental features of Marketing Cloud Engagement. It evaluates the ability to set up account structures for different regions or business units, apply core platform features, and locate Salesforce resources for training and support. Candidates must also distinguish between identifiers such as subscriber keys, contact keys, and contact IDs, along with configuring Cloudpage form submissions when required.
Topic 3
  • Email Sending and Journeys: This section of the exam measures skills of Marketing Specialists and emphasizes the configuration of journeys and email campaigns in Marketing Cloud Engagement. It ensures candidates can activate journeys, configure entry criteria, and manage email send wizard settings. It also covers differentiating between templates and content blocks, choosing the right journey functionality to meet business goals, and validating content rendering effectively.
Topic 4
  • Marketing Concepts: This section of the exam measures skills of Marketing Specialists and covers the foundations of marketing strategy and its alignment with overall business objectives. It includes knowledge of email opt-in processes, understanding of privacy laws across regions, and the ability to define goals and metrics for campaigns. Candidates are also expected to recognize how different types of content and messaging create impact in customer experience scenarios.
Topic 5
  • Data Management: This section of the exam measures skills of CRM Administrators and covers essential aspects of managing data in Marketing Cloud Engagement. It includes understanding import mechanisms, configuring data extension settings, and interpreting data extensions to target the right audience. Candidates are expected to recommend suitable ways to manage and organize data effectively for campaign success.

 

QUESTION 37
A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL).
Which data extension should the associate use?

 
 
 

QUESTION 38
Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.
Which of the following is considered best practice regarding unsolicited emails?

 
 
 

QUESTION 39
What is used to identify unique member records?

 
 
 

QUESTION 40
Cloud Kicks has three products it wants to individually feature as the main image of an email.
Which content block type should best accomplish this design?

 
 
 

QUESTION 41
Which setup allows for data extensions to be used by child business units in a Marketing Cloud Engagement account?

 
 
 

QUESTION 42
Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.
How should the marketing associate create the data extension?

 
 
 

QUESTION 43
Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line.
What should an associate recommend?

 
 
 

QUESTION 44
A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.
How should the associate proceed?

 
 
 

QUESTION 45
A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers.
Which type of content should the associate use?

 
 
 

QUESTION 46
A marketing associate at Cloud Kicks wants to acquire new email subscribers for the company’s new line of next generation footwear.
What should the associate utilize?

 
 
 

QUESTION 47
The marketing team at Cloud Kicks believes that adding a subscriber’s first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.
Which feature should the associate use to execute these testing parameters?

 
 
 

QUESTION 48
The marketing team at Cloud Kicks notices that several hard bounces have occurred in their last email send.
What is causing the email to hard bounce?

 
 
 

QUESTION 49
According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

 
 
 

QUESTION 50
A sales representative raised a concern that a customer did not receive certain emails that should have been sent as part of the new product purchase journey.
Where should a marketing associate look in Journey Builder to investigate the issue?

 
 
 

QUESTION 51
Northern Trail Outfitters is implementing an email send log for tracking and compliance. A marketing consultant has already set up the process to export the data.
Which data extension setting should be used to complete the requirement?

 
 
 

QUESTION 52
An associate wants to reference additional resources in Marketing Cloud Engagement to troubleshoot an issue.
What should the associate use?

 
 
 

QUESTION 53
Management at Northern Trail Outfitters would like to start sending personalized emails to its customers.
Which tools should an associate use to accomplish this?

 
 
 

QUESTION 54
Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.
What is an argument in favor of using a new From Name?

 
 
 

QUESTION 55
Cloud Kicks wants to review its bounces for a send.
Which feature should an associate use to view the bounce information?

 
 
 

QUESTION 56
Management at Cloud Kicks is requesting to use their holiday-themed From Name when sending out sale messaging during the months of November and December. The name has already been added to the account.
Where should the associate configure this setting in the email send?

 
 
 

QUESTION 57
A marketing associate wants to test which subject line results in the most email opens for the first email sent in an abandoned cart journey.
Which Journey Builder feature supports this subject line test?

 
 
 

QUESTION 58
The marketing team at Cloud Kicks wants to ensure its landing page’s branding is consistent with its site, including options to update profile information and unsubscribe from specific lists.
Which asset should the associate create for this experience?

 
 
 

QUESTION 59
Northern Trail Outfitters (NTO) decided to expand into guided outdoor tours. NTO announced this new division to its customers and encouraged them to opt-in for content regarding tours. The response was low, so NTO has continued to send tour content to its clothing audience regularly.
Why does this behavior put NTO’s email sending reputation at risk?

 
 
 

Latest MC-101 dumps – Instant Download PDF: https://www.actualcollection.com/MC-101-exam-questions.html

Related Links: www.stes.tyc.edu.tw myportal.utt.edu.tt www.stes.tyc.edu.tw myportal.utt.edu.tt myportal.utt.edu.tt www.stes.tyc.edu.tw