AD0-E560 Exam Practice Questions prepared by Adobe Professionals [Q28-Q44]

NO.28 A client’s schema does not align with their CRM integration.
What should be prioritized?

NO.29 Which steps improve reporting accuracy in Marketo? (Choose two)

NO.30 An Adobe Marketo Engage architect needs to build a subscription center that contains an option to “pause notifications for 30 days” to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

NO.31 A client wants to measure ROI for a webinar campaign.
What should be implemented?

NO.32 A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

NO.33 Which Marketo report should be used to evaluate email engagement?

NO.34 Which type of logic is used for complex segmentations in Marketo?

NO.35 Which integrations are commonly used with Marketo? (Choose two)

NO.36 Which issues commonly arise during a Marketo instance audit? (Choose two)

NO.37 Which factor is most critical for improving email deliverability in Marketo?

NO.38 An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.
How would a Marketo Engage consultant recommend the campaign setup and personalization?

NO.39 An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to “Donor System”.
How should the Marketo Engage Architect approach the platform integration?

NO.40 A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region’s marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

NO.41 A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

NO.42 What should be considered when setting up lead routing for multiple regions? (Choose two)

NO.43 What factors must be considered when allocating resources for a Marketo project? (Choose two)

NO.44 What should be evaluated before integrating new technology into a Marketo instance? (Choose two)