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[Sep 11, 2022] New Salesforce Marketing-Cloud-Email-Specialist  Dumps with Test Engine and PDF (New Questions)

Pass Your Marketing-Cloud-Email-Specialist Exam Easily – Real Marketing-Cloud-Email-Specialist Practice Dump Updated

Topics of Salesforce Marketing cloud email specialist Exam

Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts
Marketing cloud email specialist exam dumps will include following topics :

1. Email Marketing Best Practices (15%)

  • Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
  • Given a customer scenario, differentiate elements of an email that can impact message deliverability.
  • Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
  • Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
  • Given a customer scenario, apply best practices of communicating with a population.

2. Email Message Design (13%)

  • Given a customer scenario, recommend email design best practices to implement.
  • Given an email message design, determine the correct use of Approvals.
  • Given the desired output requirements, recommend strategies to A/B test email elements.
  • Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
  • Given the desired output functionality, recommend methods for creating responsive emails.

3. Content Creation and Delivery (18%)

  • Given a scenario, send and deploy an email campaign to meet the customer requirement.
  • Given a scenario, create and customize an email message to meet a customer’s need.
  • Describe various send capabilities in the Email application.
  • Given a scenario, know how to manage content needed to deploy a customer’s email campaign.

4. Marketing Automation (19%)

  • Given a customer scenario, recommend the appropriate marketing automation solution.
  • Given a scenario to manage customer data, configure the appropriate marketing automation tools.

5. Subscriber and Data Management (28%)

  • Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
  • Given a customer’s business requirements, configure segmentation tools to accurately model subscribers and data.
  • Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
  • Given a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices.

6. Tracking and Reporting (7%)

  • Given an email campaign, describe the steps involved to analyze the performance results.
  • Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
  • Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.

 

NO.72 Select three true statements about Content Detective?

 
 
 
 

NO.73 A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers

 
 
 
 
 

NO.74 A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? (Choose two.)

 
 
 
 

NO.75 The marketing team at a bank need to receive a file of all subscribers who were sent payment reminder emails and opened at each week, the file needs to be encrypted and placed on the bank external SFTP.
How should the schedule automation be configured to achieve this

 
 
 
 

NO.76 A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes.
Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

 
 
 
 

NO.77 Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?

 
 
 
 

NO.78 Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don’t receive the same email twice?

 
 
 
 

NO.79 Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)

 
 
 
 

NO.80 Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the “Transactional” CAN-SPAM requirements.
What feature should the marketer use?

 
 
 
 

NO.81 A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber’s engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

 
 
 
 

NO.82 Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior. Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used7

 
 
 
 

NO.83 Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

 
 
 
 

NO.84 The marketing team would like to remind customers they can receive 10% off all purchases they make during the week of their birthday as a way to increase customer engagement. Which tool would the Marketing team use to send an email notification to customers based on a subscriber specific date?

 
 
 
 

NO.85 NTO has the list of platinum members containing 50 thousand subscribers, and a lifetime member list, containing 20 thousand subscribers, 7 thousand subscribers in the lifetime member list also exist in the platinum member list, an email is being deployed to the platinum member but marketing team would now like to send the same email to the lifetime member list what feature should be use when sending the 2nd email to ensure that the7 thousand subscribers that exist on both list don’t receive the same mail twice

 
 
 
 

NO.86 A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

 
 
 
 

NO.87 Northern Trail Outfitters imports an encrypted file of its subscribers’ favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

 
 
 

NO.88 Which send process can use Sender Profiles? (Choose 3)

 
 
 
 
 

NO.89 While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the marketing manager. A data extension named ‘myTestData’ contains only the variations needed.
Which method should be used to accomplish this task?

 
 
 
 

NO.90 A marketer is using list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute.
What tool will produce this audience?

 
 
 
 

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Marketing cloud email specialist

How to study the Salesforce Marketing cloud email specialist Exam

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