Prepare Important Exam with Marketing-Cloud-Email-Specialist Exam Dumps(2023) [Q31-Q47]

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Prepare Important Exam with Marketing-Cloud-Email-Specialist Exam Dumps(2023)

Pass Exam Questions Efficiently With Marketing-Cloud-Email-Specialist Questions

Q31. A marketer is about to introduce content builder to the entire NTO marketing team, which three considerations should the marketing team keep in mind as the begin using the content builder. Choose three answers.

A new conventions and rules for useraccessing content builder establish a namingconvention optimize for search.

Import duplicatecopies of content for different msg or groups

focus on creating an importing content for one primary channel

create a folder structure prior to importing asset

Q32. What does the validate tool check for? (Check all that apply)

The presence of an unsubscribe link

Invalid email address

A physical mailing address

Correct syntax for attributes

That each content area specified in the dynamic content rule exists

Q33. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

Path Optimizer

Scoring Split

Frequency Split

Q34. NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date

create and AP drivento put the data directly into data extension when any data is changed.

create a schedule automation that runsevery 15 min to import the file multiple times a day.

create a file drop automation to import the files when placed on the specific directory on the
…. FTP.

create a schedule automation to import the file and send two email each time when changes were detected.

Q35. A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university’s
marketing team wants to see the results of the email campaign. Which two items of information and data about the
performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

Images showing how the email rendered on different devices

Number of clicks from mobile devices

Performance data on the Overview tab

Subscribers who click on a specific link

Q36. The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

DoNotTtad preferences

Bounced contacts from previous sends

Suppressed contacts from contact deletion

Q37. Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

Business Unit Access Permissions

Date/Time Range fro Access

Shared Data Extension

User Roles and Permissions

Q38. What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

Require that the subscriber refer a friend

Personalize email content

Send three emails on the first day after sign-up

Share the email program’s value proposition

Q39. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

Journey Builder – Journey History

Datorama Reports – Journey Performance

Reports – Journey Engagement

Q40. According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

You must process an unsubscribe request within 20 days.

you must process an unsubscribe request within 10 days.

Your unsubscribe mechanism must be operational for at least 20 days.

Your unsubscribe mechanism must be operational for at least 30 days.

Q41. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

Leverage a Smart Capture block

A double opt-in at signup

Add CAPTCHA validation to the form

Q42. Northern Trail Outfitters is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used?

Schedule Starting Source > SQL Query Activity > File Transfer Activity

File Drop Starting Source > SQL Query Activity > File Transfer Activity

Schedule Starting Source > Data Extract Activity > File Transfer Activity

File Drop Starting Source > Data Extract Activity > File Transfer Activity

Q43. The Northern Trail Outfitters’ email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

Create a Free Form content block.

Create an Image content block.

Create an HTML content block.

Create a Text content block.

Q44. Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes What Approval Workflow should be used for this requirement?

Custom Workflow

Multi-Team Workflow

Two-Step Workflow

Standard Workflow

Q45. What can be used to join two data extensions to segment via Drag and Drop Segmentation?

Subscriber Key

Subscriber ID

Data Relationship

Send Relationship

Q46. Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?

Send Flow

Send Email Activity

Send Throttling

Triggered Send

Q47. A marketer at Northern Train Outfitters has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?

Automatically Opt-in all new customers.

Use explicit Opt-in for any new web Sign-ups.

The customers why they want to receive NTO emails

Set Expectation on send frequency and scheduled

Ask for detailed demographic information

Marketing-Cloud-Email-Specialist Questions – Truly Beneficial For Your Salesforce Exam: https://www.actualcollection.com/Marketing-Cloud-Email-Specialist-exam-questions.html

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